Revolutionizing Digital Assets: iQIYI's New Venture Unveiled
iQIYI's Bold Move in Digital Asset Commercialization
iQIYI, China's leading online entertainment platform, is stepping forward in the digital asset landscape. The recent partnership with a premier 3D digital asset trading platform marks a significant milestone in promoting the commercialization of digital assets. This collaboration aims to enhance the efficiency and accessibility of digital resources within the entertainment sector of China.
Transforming Content Production with 3D Assets
Yuning LIU, Vice President of iQIYI, emphasized the importance of this initiative as a catalyst for deeper collaborations within the content industry. By providing access to proprietary digital assets, iQIYI is set to meet the growing demand for reusable content across multiple scenarios, ensuring a constant flow of high-quality resources that boost innovation in production.
The Launch of the Digital Asset Library
One of the first offerings from iQIYI's initiative is the "Tang Dynasty Architecture - Luoyang City" digital asset pack. Featuring over 40 meticulously crafted models, this collection aims to recreate the majestic essence of the Tang Dynasty accurately. It includes a variety of architectural elements, ensuring that they cater to diverse production needs, from film and television to gaming and virtual reality.
Market Response and Future Plans
The rise in popularity of virtual production technologies and the burgeoning demand in gaming, VR, and AR sectors have led to a marked increase in the need for high-fidelity digital assets. These assets, which can be reused without further design, play a crucial role in easing workloads during both pre- and post-production phases. As a trailblazer in this domain, iQIYI has invested substantially in virtual production, establishing processes that promote the reuse of digital content effectively.
Building a Comprehensive Asset Library
iQIYI's Digital Asset Library serves as a comprehensive platform that houses over 10,000 digital assets. This extensive repository is not just a collection of premium assets born from traditional 3D modeling but also incorporates advanced technologies like AI and 3D scanning, fostering further development of digital content.
Proven Impact in Original Productions
As iQIYI shares these digital assets with a broader audience, its effectiveness has been demonstrated through acclaimed original productions. Upcoming adaptations and existing successful dramas have significantly benefited from the Digital Asset Library. For instance, the production cycles of the original series “Southern Anecdote” have been notably reduced, showcasing the asset library's value.
Moreover, the innovative “observatory” setting from iQIYI's hit drama “Fangs of Fortune” has been transformed into an immersive experience for Apple Vision Pro, illustrating how these digital assets can enhance storytelling and viewer engagement.
Frequently Asked Questions
What is iQIYI's latest initiative regarding digital assets?
iQIYI has partnered with a 3D digital asset trading platform to commercialize premium digital assets, enhancing content production efficiency.
How many digital assets does iQIYI's library contain?
The Digital Asset Library currently houses over 10,000 digital assets, integrating traditional techniques and cutting-edge technologies.
What is the significance of the 'Tang Dynasty Architecture' pack?
This pack includes over 40 high-fidelity models that represent the architectural grandeur of the Tang Dynasty, catering to various content production needs.
How does iQIYI utilize these digital assets?
iQIYI uses these assets in its original productions to streamline the workflow, reduce production cycles, and enhance overall efficiency.
What future plans does iQIYI have for digital assets?
iQIYI intends to continue expanding its digital asset offerings, releasing more premium assets to meet the industry's growing demands.
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