SLOVAKIA TRAVEL Reinforces Presence in the Israeli Market

SLOVAKIA TRAVEL Enhances Representation in Israel

SLOVAKIA TRAVEL, the national organization dedicated to promoting tourism, has re-established its permanent representation in Israel following a temporary pause. Direct promotion of Slovakia as a captivating holiday destination now operates from the Slovak Embassy in Tel Aviv, under the guidance of Gabriela Madrová, who leads this representation.

Boosting Tourism from Israel

The inclusion of Israel among source markets for tourism in Slovakia stems from the notable influx of tourists traveling from Israel. By prioritizing active engagement and representation in Israel, SLOVAKIA TRAVEL aims to further bolster inbound tourism, showcasing the country as an appealing destination.

Unique Attractions for Israeli Tourists

Madrová highlights the beautiful nature and diverse recreational opportunities available in Slovakia. The country boasts nearly 2,000 thermal and mineral springs, perfect for relaxation. Notable offerings include Slovak spas, where Israeli visitors can unwind in therapeutic waters known for their beneficial effects.

In addition to natural attractions, Slovakia is home to UNESCO World Heritage sites, impressive castles, charming manor houses, and intricate caves that captivate visitors. Matej Fekete, the Director General of SLOVAKIA TRAVEL, emphasizes the significance of these features in drawing interest from Israeli tourists.

Acknowledgment from International Guides

An essential part of Slovakia’s promotional strategy is the acknowledgment from the international tourist guide, LONELY PLANET, which has listed Slovakia among the TOP 10 must-visit destinations for 2025. This endorsement provides a substantial boost to the country’s image as a desirable holiday spot.

Participation in Major Exhibitions

Recently, SLOVAKIA TRAVEL showcased Slovakia’s offerings at IMTM 2025, the largest tourism exhibition in the Mediterranean, held in Tel Aviv. Cooperation with the Embassy of the Slovak Republic facilitated a comprehensive presentation of tourism from various regions of Slovakia to Israeli travel professionals.

Madrová noted that the exhibition saw significant interest from Israeli tour operators and travel agencies eager to collaborate with their Slovak counterparts, indicating positive prospects for tourism-related partnerships.

Direct Flights to Slovakia

Another pivotal strategy aimed at enhancing tourism flow is the introduction of direct flights from Tel Aviv to Slovakia. Starting from the end of May, these flights will connect Israeli travelers directly to Bratislava and Pieš?any, easing access and encouraging more visitors from Israel to explore Slovakia.

Overview of the Organization

SLOVAKIA TRAVEL serves as the national tourism promotion body for Slovakia, focusing on the growth of tourism in both domestic and international markets. Their strategic initiatives in Israel are part of a broader approach to enhance Slovakia’s standing as a significant travel destination.

Frequently Asked Questions

What is SLOVAKIA TRAVEL?

SLOVAKIA TRAVEL is the national organization dedicated to promoting tourism in Slovakia.

Why has SLOVAKIA TRAVEL returned to Israel?

The organization has resumed its presence in Israel to promote Slovakia as an attractive vacation destination due to the significant tourist traffic from that region.

What attractions does Slovakia offer to visitors?

Slovakia features beautiful nature, thermal springs, UNESCO monuments, and charming spas among its myriad attractions for tourists.

What recent recognition has Slovakia received?

Slovakia was named one of the TOP 10 travel destinations for 2025 by LONELY PLANET, enhancing its appeal as a tourist spot.

Are there new travel routes to Slovakia?

Yes, direct flights from Tel Aviv to both Bratislava and Pieš?any are set to commence, making travel easier for tourists from Israel.

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