Tencent Games Champions Green Gaming Through New Alliance
Tencent Games Champions Green Gaming Through New Alliance
Tencent Games, a leading global platform for game development and publishing, is proud to announce its new membership in the Playing for the Planet Alliance. This initiative, supported by the United Nations Environment Programme (UNEP), aims to reduce gaming's environmental impact and foster climate change awareness through innovative gameplay experiences.
A Commitment to Sustainability
This partnership reflects Tencent Games' unwavering commitment to sustainability and environmental stewardship. By aligning with the Alliance, Tencent reinforces its mission to achieve carbon neutrality across its operations and supply chain by 2030. The company's efforts not only enhance its operations but also demonstrate deep support for the gaming community and the potential to drive positive change in the industry.
Building a Sustainable Future
Brent Irvin, Corporate Vice President of Tencent, expresses, "Tencent Games encompasses a diverse global ecosystem, uniting homegrown studios and international partners committed to building a sustainable future in gaming." This collaboration aims to highlight the transformative potential of video games in addressing real-world issues, including climate change.
Engaging Players for Positive Change
As part of its efforts, Tencent Games is actively involved in the Alliance's flagship initiative, the Green Game Jam. This project encourages game developers to create interactive experiences that promote environmental awareness among players. For example, in 2025, the renowned game Honor of Kings, developed by TiMi Studio Group, featured a unique forest-themed campaign designed to engage players in ecological conservation efforts.
- In 2024, Carbon Island, a carbon-neutral game, and PUBG MOBILE participated in this initiative. PUBG MOBILE's global charity campaign, Play for Green, resonated widely, amassing over 1.4 billion plays, showcasing the campaign's significant engagement.
- Carbon Island, launched in 2022, provided players with knowledge on carbon emissions and the importance of low-carbon practices. It won the First to Implement Award in its debut year.
- Craz3 Match worked to connect players with nature, winning accolades for its impact and educational content.
These initiatives reflect Tencent Games' dedication to sustainability in gaming, shaping future engagements that will inspire environmental awareness within younger audiences.
Supporting Developers in Sustainable Practices
Additionally, Tencent Games is committed to enhancing sustainability education within the gaming industry. By developing training programs that teach developers how to incorporate sustainability into their practices, Tencent aims to pave the way for eco-conscious game design, ensuring that the gaming industry plays a proactive role in a healthier planet.
Sam Barratt, Chief of Youth, Education, and Advocacy at UNEP, emphasizes the importance of collaboration with the gaming industry. He notes, "The video games industry can inspire vast audiences and is crucial for addressing climate challenges. The partnership with Tencent represents an essential step forward in this global mission."
Acknowledgments in the Industry
Tencent Games' commitment to sustainability has not gone unnoticed. The company received the prestigious Sustainability Award at Gamescom 2024 for its innovative, action-oriented commitments that enhance its sustainability efforts.
About Tencent Games
Since its establishment in 2003, Tencent Games has solidified its position as a prominent global gaming platform, providing engaging experiences to players worldwide. With over 170 games offered across various genres, Tencent continues to push the boundaries of interactive entertainment with renowned titles like Honor of Kings, PUBG MOBILE, and others widely loved by gamers globally.
About the Playing for the Planet Alliance
The Playing for the Planet Alliance strives to empower game developers and publishers to take meaningful steps toward sustainable practices. With a remarkable reach of over 1 billion gamers, this collaboration is pivotal for promoting green initiatives, from tree planting campaigns to reducing plastic usage in gaming products.
About the UN Environment Programme (UNEP)
The UNEP acts as a global leader in environmental advocacy, encouraging nations and communities to improve their living standards while safeguarding the environment for future generations. Their support further amplifies the objectives of the Playing for the Planet Alliance.
Frequently Asked Questions
What is the Playing for the Planet Alliance?
The Playing for the Planet Alliance is a coalition of gaming companies, supported by UNEP, aiming to reduce the environmental impact of gaming and promote climate action.
What are the goals of Tencent Games in this initiative?
Tencent Games aims to achieve carbon neutrality by 2030 and to incorporate sustainability into its game development practices while actively engaging players in environmental awareness through gaming.
How does Tencent Games plan to educate game developers about sustainability?
Tencent Games plans to develop training programs that instill sustainability principles in game development, from energy efficiency to eco-conscious design.
What impact has Tencent Games had with its sustainability initiatives?
Tencent Games has received recognition for its dedication to sustainability, including the Sustainability Award at Gamescom 2024 for its action-oriented initiatives.
How can gaming promote climate action?
Gaming can serve as a powerful platform to engage audiences in climate action, promoting awareness and encouraging players to practice sustainable behaviors through in-game initiatives.
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